About Us

The first FSW Shoe Warehouse store opened in September 2001 by Stephen, Gerard and Michael Frawley (better known as ‘The Boys’) they took the reins from their families’ long standing Canberra footwear business and just like their forefathers the first store opened in Queanbeyan where the original business started 74 years earlier! The concept of FSW was to offer their customer base quality footwear and recognised brands at everyday discounted prices. With a total commitment to their new concept saw this idea understood by their customers.

It soon became apparent that the FSW concept was a hit with consumers in the ACT and four more stores in ACT were opened.

In 2004 ‘the Boys’ thought they would try the FSW Shoe Warehouse concept in regional NSW, and this saw the start of another new beginning to the business with the introduction of a forth director Paul Smith who had years of footwear retail experience in Regional NSW.

From 2004 to 2009 FSW Shoe Warehouse opened another 8 stores across regional NSW, and now employs over 100 employees.

2010 sees another great adventure of FSW Shoe Warehouse with the opening of a new store in Canberra City, a ‘Super Store’ which will be the largest independent shoe retailer under one roof in Australia in Alexandria Sydney, and a Web site where our customers will be able to buy all our great shoes on line!

Wonder what 2011 will bring?